The BBB Standards for Trust are eight principles that summarize important elements of creating and maintaining trust in business.
- Build Trust
Establish and maintain a positive track record in the marketplace. - Advertise Honestly
Adhere to established standards of advertising and selling. - Tell the Truth
Honestly represent products and services, including clear and adequate disclosures of all material terms. - Be Transparent
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy. - Honor Promises
Abide by all written agreements and verbal representations. - Be Responsive
Address marketplace disputes quickly, professionally, and in good faith. - Safeguard Privacy
Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information. - Embody Integrity
Approach all business dealings, marketplace transactions and commitments with integrity.
