Exploring SEO with Succeeding Small

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Hello PayFrog readers, Succeeding Small here! This month we are mixing things up and rather than your usual blog featuring helpful advice on merchant services for small businesses, we are tackling the topic of SEO marketing. 

The team at Succeeding Small provides marketing services for small businesses. Essentially, we help local companies establish their brand, reach their customers, and sell more of their services. As a small business ourselves, we understand how crucial it is to reach your desired audience. Local SEO services are our bread and butter. Today you are getting a sneak peek into the importance of SEO.

What is SEO Marketing?

SEO, also known as search engine optimization, is the process of maximizing digital visibility to potential customers. Think of it like billboards or map markers on the internet; the more customers that see your products or services as a solution to their problem, the more clients you gain. When implemented effectively, your business should appear near or at the top of search results. 

Why Your Business Needs SEO

Do you need SEO for your company? The short answer is yes. The importance of SEO for small businesses cannot be understated. A big part of success is expanding into a new customer base and without proper SEO, your business is missing out on fresh marketing opportunities. Growing an audience is key to increasing productivity. If customers can easily find your services when they use a search engine, the likelihood of conversion increases. Plus, a company that appears at the top of an inquiry has more reviews and builds credibility quicker.  

How Does Digital Marketing for Small Businesses Work?

Most people use the internet to find recommendations or solutions to fill their needs. When you implement marketing services for small businesses such as SEO, your company will be at the top of a search engine. Keep in mind, there is a substantial amount of work that goes into achieving a high rank on Google or Bing. 

One aspect of SEO is how many relevant keywords your website has. A keyword is a highly searched phrase that relates to your services. For example, as PayFrog clients, you may be looking for “card processing” or “best credit card processing for small business.” Incorporating these words on a page will signal to a search engine that you have the resources a customer is looking for. By utilizing ethical SEO to drive traffic to your website, you are guaranteeing a steady flow of new business. Understanding your services and products is key; thinking like a customer generates the best results. When creating a new page for your website, consider what key phrases customers may search for. 

The Benefits of SEO for Small Business:

  • Increases website traffic
  • Provides more customer engagement
  • Establishes credibility
  • Creates brand awareness
  • Beats the competition
  • Finds new customers
  • Builds consumer trust

Marketing for Small Businesses | Succeeding Small

Feeling a bit overwhelmed or confused? No worries, SEO is a big topic to discuss in such a short blog. As a digital marketing agency in Colorado, Succeeding Small wants every small business to succeed. This is why we provide free education resources If you are looking for more information on this topic, explore some of our expanded blogs on SEO and the benefits of SEO. Contact us today and we will handle all of your digital marketing needs! Between effective SEO by Succeeding Small and the best credit card processing equipment from PayFrog, your business will be unstoppable!


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